In its final season, the producers The West Wing made a daring formal decision. They decided that instead of running the season in something approaching real time, as most network shows do, the show would be set over the course of a single presidential campaign, following Bradley Whitford's attempt to get Jimmy Smits the Democratic Party nomination, and then a win in the general election. It was an interesting idea, and made for some decent drama at times, but at its core, it was misbegotten strategy if the producers' goal was to ensure an eighth season of the show.
At its core, The West Wing was a show about the adventures of President Martin Sheen and his staff. While Martin's storylines often took a back seat to the adventures of Alan Alda and Jimmy Smits in the seventh season, he was always there, dominating the credits and sitting in the Oval Office. By playing out the presidential election over the entire season, and delaying the inauguration until the very last episode, the producers created a logical stopping point for the show. It created the idea that the show was the story of Martin Sheen's presidency, and the moment that ended, there was no reason to continue watching it.
They didn't have to structure it that way. People enjoyed the format of The West Wing, and audiences have a history of liking Jimmy Smits. Would they have watched a show about president Jimmy Smits? I can't say for certain, but the producers never gave them the chance to decide. By saving the inauguration until the very end of the season, the producers effectively surrendered to the idea that the show had to end with Martin leaving office. By having no episodes with Jimmy Smits as president, they never made the argument for the existence of a show with that premise.
At its core, The West Wing was a show about the adventures of President Martin Sheen and his staff. While Martin's storylines often took a back seat to the adventures of Alan Alda and Jimmy Smits in the seventh season, he was always there, dominating the credits and sitting in the Oval Office. By playing out the presidential election over the entire season, and delaying the inauguration until the very last episode, the producers created a logical stopping point for the show. It created the idea that the show was the story of Martin Sheen's presidency, and the moment that ended, there was no reason to continue watching it.
They didn't have to structure it that way. People enjoyed the format of The West Wing, and audiences have a history of liking Jimmy Smits. Would they have watched a show about president Jimmy Smits? I can't say for certain, but the producers never gave them the chance to decide. By saving the inauguration until the very end of the season, the producers effectively surrendered to the idea that the show had to end with Martin leaving office. By having no episodes with Jimmy Smits as president, they never made the argument for the existence of a show with that premise.