Has Lucky given up?

I'm sure we're all familiar with Lucky, the uncreatively-named mascot for Lucky Charms cereal, and his sisiphyisan attempts to keep his lucky charms away from the grubby mitts of ill-mannered children.

Well, it seems that years of toil and struggle have finally gotten the better of him, because on the front of a recent cereal box, he gives every indication that he no longer sees Lucky Charms as a precious treasure that must be protected.

Now he simply flings them haphazardly in the direction of literally anyone walking by the grocery store shelf. “You want Lucky Charms so bad? Well just take them, then. I hope you choke on it.”

Are you happy, children? You've driven the leprechaun mad.

(Wait - did those kids try to run Lucky off a cliff? That's fairly hardcore.)